The Missing Sales Foundation - Understanding the Importance of Niche Markets (Saskatoon)

11:30 - 13:30

Present by: Daria Malin, Boost Strategic Coaching

Daria is passionate about helping businesses grow. In her 16 years selling media advertising, she became a trusted advisor to her clients; thinking beyond the single lens of media advertising in creating and executing successful marketing plans, promotions, and public relations. Daria has worked with hundreds of businesses in a variety of industries and has been involved in over 5 million dollars in advertising transactions.

She has proven success in marketing and sales and uses her experience and knowledge to ensure her clients get a maximum return on their marketing activity.

Daria has been recognized for her hard work receiving numerous awards including the E.A. Rawlinson Award for Excellence in Advertising in 2014 and Advertising Consultant of the Year in 2015. She holds her Bachelor of Commerce degree from the University of Saskatchewan, and is a graduate of The Wizard Academy Nontraditional Business School in Austin, Texas; taught by Roy H. Williams; founder of the Academy and author of the bestselling Wizard of Ads book series.

All sales success starts with understanding the markets you’re going after.  The reason that people  don’t get results from their sales efforts is they haven’t put enough time in understanding and identifying the markets they fit with.

In this session we will examine how to:

  • identify a niche market
  • ensure that it is valid
  • work through the steps to take to understand it prior to implementing the rest of your strategies

This one fundamental component is what you will build the rest of your sales strategy on.

If your sales efforts are not bringing the results you are expecting, this is a session you won’t want to miss

11:30-12:00 meet & greet with Daria and fellow attendees
12:00 workshop begins

Bring your own lunch, we'll provide the coffee!

Deadline to register: March 15, 2017
$59 per person / $39 for members

Register Back




  • Tuesday, October 24 @noon

    The World is Open for Business – YOUR Business

    Saskatchewan has a robust and growing domestic market.  But if you want to grow and diversify your business, exporting outside our borders may be your next STEP. In this



Exceptional value for the money! I have come away with a concrete plan and the confidence to launch!

- - Jess Paul, Blossom Communications

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Upcoming Webinars

WESK is excited to be offering webinars on a variety of topics. Enjoy these webinars from the comfort of your home or office.  

If you are interested in being our next webinar presenter, please contact us. We are always looking for new speakers to share business information with our members and clients.

Upcoming Webinars Sessions

  • Tuesday, October 24 @ noon

    The World is Open for Business – YOUR Business

    Saskatchewan has a robust and growing domestic market.  But if you want to grow and diversify your business, exporting outside our borders may be your next STEP.

    In this webinar you’ll learn:

    • the basics of exporting,  
    • what it takes to become a successful exporter,
    • what are the benefits of doing business on the international stage?

    You’ll also receive an overview of the key export support resources and partners that can help you get ready to go global. 

    Are you ready to export?  Find out more from Saskatchewan Trade and Export Partnership’s President and CEO, Chris Dekker.



    Presenter: Chris Dekker
    Saskatchewan Trade and Export Partnership





Recorded Webinars

Below are a variety of recorded webinars all one hour in length giving you the opportunity to learn on demand.

  • Provincial Sales Tax - What You Need to Know

    Most business owners understand their responsibility to collect PST on goods sold to customers but did you know that your PST obligations extend beyond this requirement? 

    Depending on the nature of your business and industry, you may be affected by the obligation to self-assess tax, track manufacturing overhead, or collect tax on the services provided to your customers.

    This webinar provides:

    • an overview of your business’ obligations regarding PST
    • examples of how to properly apply PST
    • potential consequences if an audit were to be conducted.

    All businesses with a presence in Saskatchewan are required to be registered with the Ministry of Finance and may be subject to audit at any time. 

    "As a PST consultant and former PST auditor, I look forward to presenting this webinar and potentially assisting you in the success of your business in the future!” - Christy

    Presenter: Christy Weise
    Specialized PST Consultant

  • How to Create a Basic Social Media Policy

    Have you ever:

    • Had employees or consultants unsure of what to do (or not to do) on social media?
    • Had to pass your social media activity to another person?
    • Had someone post something to your business account that made you wince and not know how to respond?
    • Had staff use their personal social media accounts to discuss business activities?

    If you answered YES to any of these, then you need a policy! But don't worry - your policy doensn't have to fill a 3-inch binder and be full of legalese - it can be as simple and straightforward as you need it to be.

    Presenter: Brandi Good
    Social Media Trainer & Coach
    BLG Business Solutions

  • Fraud Prevention: Scams, Shams, and Flim Flams

    Using humour, and storytelling from his 27 years as a police officer, Sgt. Brian Trainor will peel back the layers of the “fraud onion” exposing the stink for what it is. You can keep your personal assets safe, as well as your business secure... if you know what to look and listen for. This one hour webinar will teach you how to spot the fraud! This is one of the most important hours you will ever spend in your life. Do not miss this opportunity to learn how not to get taken by the scammers because they are actively looking for you, your name, and money - personal or business!

    Presented by: Sgt. Brian Trainor, Community Education Consultant, Trainor Communications

  • Small Business Technology Tips to Save You Time and Money

    Technology can be a small business owner’s best friend. It can help you work more efficiently, find more customers, and save money while doing it.

    In this 1-hour webinar Katrina will share with us her insights into areas where technology can help your small business become more profitable and productive, all while saving you time and money.

    Areas of focus will include technology products for: 

    social media content scheduling for optimized ROI
    employee time tracking and scheduling
    minimizing the time spent scheduling meetings


    Presented by Katrina German, katrinagerman.com

  • Your Brand: More than just your logo!

    To some, the words brand and logo are interchangeable. While your company or organization’s logo is an integral part of your brand, your brand actually extends far beyond that visual representation and right into the day-to-day interactions between your company and your customers. In short: a brand is the promise you make to your customer of what they can expect to experience from your products and services. Your brand also fuels your mission, tagline and core messaging, which in turn feeds your web copy, marketing, print collateral and more. This presentation will discuss brand strategy and developing your brand.


    Presented by:
    Jess Paul
  • Leasing Space? What a Business Owner Needs to Consider

    Looking to lease a space or renewing your existing lease? Marla has all the information you need to know in a one-hour webinar!

    The cost associated with leasing space is often a company’s second largest expenditure next to wages and benefits. Gain an understanding of the important factors to consider when going through the process of looking for space, negotiating commercial terms, and signing a final lease document.

    Do you know…
           How much space you really need?
           What is a competitive rental rate?
           What lease clauses you need to be wary of?
           What the difference is between a Net Lease and a Gross Lease?
           What a “Gross-Up Factor” is?

    Find out the answers to these questions and more and be better prepared when it comes time to sign on the bottom line.

    Presented by:
    Marla Sluzalo
  • Jazz Up Your Social Media with FREE Tools!

    Did you know you can use everyday tools - like power point- to make kick-ass social media images?

    Join Heather Pinay, founder of Authentically: Business & Life Solutions for an empowering, value-packed lunch-hour webinar where you will learn some ways to jazz up your brand on social media.

    1. Quick design dos & don'ts

    2. Heather's favourite free-image treasure spots

    3. How to design your images in PowerPoint (who knew!!)

  • Advertising 101

    Advertising is often an overwhelming area of business.

    Business owners often don’t know how to use advertising, which advertising works, how to budget for it, or how to ensure they get a return on investment.

    Daria will give an insider’s look at how advertising really works,  how to use it to your advantage, and other points you may not have heard before.

    If you are advertising or considering advertising at some point, this session is for you.

    Presented by:

    Daria Malin
  • Tax Tips for Small Business

    Paying tax is inevitable. However, you do have some control over how much tax you pay. It’s a matter of knowing your deductions and being organized.

    At this webinar you’ll learn:

    • Expenses you can write-off.
    • How to keep good books.
    • Pros and Cons of Incorporating.
    • “How to compensate yourself.” (remuneration options i.e. wage, dividend) 

    Why not maximize your savings and keep more money in your pocket?

    Click here for webinar slides.

    Presented by:
    Roxanne Olynyk

  • GoForth . . . and Succeed!

    Did you know that 50% – 85% of small businesses will NOT make it to their 5th birthday?

    Entrepreneurship and small business ownership can be a lonely journey, full of obstacles, challenges and risks. However, with the right mindset, preparation, training and support along the way, entrepreneurship and small business ownership can be one of life’s greatest and most rewarding journeys.

    In this 45 minute webinar, Dr. Leslie McGeough will share her insights into what it takes to build a “great” small business. From teaching entrepreneurship to becoming an entrepreneur and launching two successful companies, Leslie became the president and founder of Canada’s leading online small business training company, GoForth Institute….. ”100 Essential Small Business Skills”.

    This is one webinar you can’t afford to miss!

    Click here for Webinar slides.

    Presented by:
    Dr. Leslie McGeough, MBA PhD
    GoForth Institute


  • Using iPhone Photography & Videos Effectively on Instagram

    Make the most of the fastest growing social network, Instagram with pointers on using your iPhone.

    Using simple yet effective video and imagery you can create your brand personality and connect with your audience.

    You will learn:

    • how to compose a photo or video
    • useful tools to make your imagery and video more appealing
    • effective audience building tools
    Presented by:
    Frank Collins
  • Accountants & Bookkeepers – One and the Same?

    As a small business owner have you asked yourself…

    • Why do I need a Bookkeeper?
    • Do I need an Accountant if I already have a Bookkeeper?
    • What is the difference between an Accountant and a Bookkeeper.  Don’t they do the same things?

    It can be confusing and stressful to find the financial team your business needs to succeed. You may be new to business and trying to go it alone and do all the work yourself or perhaps you have been running your business a while and need some help and insight.  Either way this Webinar could be just the ticket.

    Click here for webinar slides.

    Presented by:
    Natalie Styles, CPA, CGA
    Styles Accounting & Tax Services

  • W.E. Membership Directory - Connector App Demo

    W.E. is excited to announce that we have launched our member directory! This will allow you to connect with fellow members in our network and support other entrepreneurs. The member directory is accessible to the public to promote your business to the community.

    If you are a W.E Member and you wish to be added to the directory, please submit your business details here.

    Please contact our office at info@wesk.ca or call 1-844-900-9375 for any questions or concerns.

  • Personal Brand: Keeping it Personal

    Personal Branding plays a big role in the world of the entrepreneur.  And while there are many tips and tricks out there on WHAT you should be doing to show your brand to the world, there is a lack of focus on developing the most important part of that brand: the YOU part.

    Take-aways and topics covered:

    • Defining what a successful personal brand is
    • The importance of a personal mission, vision and values
    • How to develop your authentic personal brand
    Presented by:
    Paula Haubrich
  • Mastering the Digital Landscape

    How your brand is managed in the digital world is just as important as how it is managed in the physical plane, maybe more so. 

    In this webinar, we'll look at how the sales cycle has changed with the introduction of the "Zero Moment of Truth", and explore the 4 pillars of managing your digital presence: social media, listings, reviews and website. 

    We'll give you information on the tools available to conquer the digital realm.


    • Tips for social media management
    • Advice on how to respond to reviews
    • Pointers for a successful website
    Presented by:
    Frank Collins
  • Benefits of Blogging

    Blogging can be a lot of work but it is the single most powerful FREE marketing tool you can have in your arsenal.

    It can help you:

    • build your brand,
    • grow your audience,
    • increase profitability. 

    Watch this FREE webinar - and start growing your business with blogging.

    Presented by:
    Heather Pinay
    Authentically: Business & Life Solutions

  • An Entrepreneur's Guide To Basic Taxation Issues

    This presentation will seek to answer common questions regarding indirect taxes (GST/PST), sole proprietorship vs. corporation taxation (including remuneration options), as well as important information for filing tax returns regarding deductions and available credits.

    Click here for a copy of the slides  |  Click here for additional Q&A information

    Presented by:
    Roxanne Olynyk & Megan Kalk

  • Dealing with Disagreements

    This webinar will discuss:

    • Resolving a disagreement with a family member, employee, business partner or business contact
    • Preserving and protecting these relationships
    • Tips and options for resolving disputes that can save you time, money and emotional stress

    Webinar Presenters & W.E. Members: Darla Tenold, Lawyer and Mediator & Wendy Johnston, Next Step Financial Solutions Inc.

  • Effective Recruitment & Selection

    Recruitment and selection can be time consuming, overwhelming process. Getting the right people into the right jobs takes a keen eye and an open mind. With an increasing tight labour pool, it is important that business leaders ensure that they are attracting and selecting the right candidates.

    No more than ever, it is important to retain your top talent and this means taking a more proactive approach. It is much easier to keep existing employees than seek new ones.

    Webinar Presenter & W.E. Member: Genelle Payant, Human Resource Consultant of Spark People Solutions

  • Retention 101

    "How do you keep your best and brightest?"

    No more than ever, it is important to retain your top talent and this means taking a more proactive approach. It is much easier to keep existing employees than seek new ones.

    Join W.E. Member, Genelle Payant, Human Resource Consultant of Spark People Solutions as she talks about the real costs of turnover and how retention is linked to recognition and engagement.





Call for Presenters

WESK is currently seeking presenters to offer workshops and webinars in various topics that will develop the competencies, knowledge and technical skills of women entrepreneurs who are starting and growing their businesses.

If you are interested in delivering a workshop and/or webinar with WESK, we invite you to submit a proposal.

Please note, due to the high volume of presentation proposals we receive, presentations are selected based upon the topic, relevance and demand.

Presentation Format and Time Frame



One hour in length and delivered during the lunch hour (12:00 – 1:00 pm)


1-2 hours, ½ day, or full day in length. Sessions are delivered in the mornings, afternoons or evenings at the WESK offices (Saskatoon and/or Regina).

Proposal Requirements

- Professional biography;
- Presentation format: workshop and/or webinar;
- Title, description with learning objectives;
- Delivery time frame;
- Fees; and
- Equipment and material requirements.

Proposal Submission

Please email your proposal submission to:

Diane Souillet, Training Coordinator, dsouillet@wesk.ca



Events this Month

  • 19

    Oct 2017

    CONNECT by WESK (Regina)

    17:00 - 19:00

    Ready to connect with like-minded entrepreneurs and business professionals? The most successful people in business are well connected and opportunities seem to find them. Y more..

  • 20

    Oct 2017

    WESK Meets (Saskatoon)

    10:00 - 11:30

    The most successful people in business are well connected and opportunities find them. You never know who you might meet and how they can help you succeed in business. This i more..

  • 25

    Oct 2017

    Sweet Success Warman

    17:00 - 20:00

    Sweet Success 2017 is a redesigned and rebranded signature event of WESK. The event is intended to inspire and educate entrepreneurial women to succeed in business. Three more..

  • Show Less

Events Next Month





  • Tuesday, October 24 @noon

    The World is Open for Business – YOUR Business

    Saskatchewan has a robust and growing domestic market.  But if you want to grow and diversify your business, exporting outside our borders may be your next STEP. In this


Recorded Webinars

  • Most business owners understand their responsibility to collect PST on goods sold to customers but did you know that your PST obligations extend beyond this requirement?  Depending on the nature of ...

Sweet Success 2017/18


Sweet Success 2017 is a redesigned and rebranded signature event of WESK. The event is intended to inspire and educate entrepreneurial women to succeed in business. Three successful female entrepreneurs will share their stories and journey of challenges and accomplishments. Providing personal, powerful and insightful tips for business growth, the event offers a platform for networking and connecting with other peers, entrepreneurs and business professionals.

Warman - Wednesday October 25, 2017
The Legends Golf Club, 415 Clubhouse Boulevard E, Warman, SK

Haylie Lashta, owner of 
Warman Physiotherapy & Wellness
Gloria Simoes, owner of De'Amore Boutique
Marlene Bashutsky, owner of Mar's Mini GolfRegina - Wednesday November 8, 2017
Hotel Saskatchewan, 2125 Victoria Ave, Regina, SK

Brandi Good, owner of 
BLG Business Solutions
Heather Pinay, owner of Authentically, Business & Life Solutions
Lynn Armstrong, founder & owner of Lynear Thinkin Strategy and Communications and  ZÖE Shoes, and reimagineer of SKY MagazineHumboldt - Wednesday November 29, 2017
Humboldt & District Museum & Gallery, 601 Main Street, Humboldt, SK

Details to come!

Estevan - Tuesday January 16, 2018
Woodlawn Golf Course, 3km South on Hwy 47, Estevan, SK

Details to come!

Swift Current - Wednesday January 30, 2018
Lyric Theatre, 227 Central Ave N, Swift Current, SK

Details to come!

Weyburn - Wednesday February 7, 2018
McKenna Hall, 317 3rd St NE, Weyburn, SK

Details to come!

Get your tickets today!

Warman  |  Regina  |  Humboldt  |  Estevan  |  Swift Current  |  Weyburn

Get the Guidance, Support and Mentorship you need

Contact Us

Saskatoon Office
108 - 502 Cope Way
Saskatoon, SK S7T 0G3
Toll-Free:1-844-900-WESK (9375)

Regina Office
100 - 1919 Rose Street
Regina, SK S4P 3P1 Toll-Free:1-844-901-WESK (9375)

Toll-free phone: 1-844-900-WESK (9375)
Business Hours: Monday - Friday 8:30 am - 5:00 pm
Email: info@wesk.ca
Web site: http://www.womenentrepreneurs.sk.ca

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