Email Marketing Techniques to Nurture Relationships and Attract New Clients
Email marketing is one of the most powerful and least recognized ways to retain and build relationships with existing clients. Katrina will explain how nurturing these relationships while attracting new clients can lead to easier recurring revenue and referrals. Learn how to automate your email systems and provide maximum value to your clients - and have fun doing it!
Katrina German is an award-winning entrepreneur specializing in communications, technology and digital strategy. She has influenced millions of people through digital storytelling and online media. She has also been quoted in Inc.com, Huffington Post Business and many online and magazine articles. She is a seasoned executive, leader and strategist who has influenced millions of people through digital storytelling and online media. Through her fifteen years in communications, she has worn many hats - CEO, fundraiser, digital strategist, community manager, writer, television producer and host, video editor, speaker, and trainer. She is a strong believer in measured results, radical creativity and using technology to improve workflow. For the last four years, Katrina has been the CEO of OneStory.com, an award-winning technology company dedicated to crowdsourcing interviews about important topics. Clients include United Nations Women, CBC, Dalai Lama Fellows, and many others. They collected thousands of video stories from thirty-six countries about such topics as women’s rights, racism, and the future of corporate social responsibility.
A SEO Driven Approach to Digital Strategy
In Annelise’s breakout session she will delve into Search Engine Optimization (SEO) techniques to use for your buisness. SEO involves many best practices that can help all parts of your digital strategy from market research to social media to content creation and more. Annelise will provide you with some insight into SEO tools and techniques you can start using today to make the most of your business online.
Since 1995 Annelise has been working in the field of digital marketing. Her focus is on internet search and social media, the invaluable resource of online data, and how to empower her clients, students and collaborators with the skills and knowledge most relevant to their target markets. She regularly teaches across the country on behalf of such organizations as Telefilm Canada, Women in Film, the Independent Production Fund and the National Screen Institute and is highly sought after as speaker at media festivals and conferences. Her ground-breaking online course Becoming a Storypreneur has been taught to media storytellers across Canada and in conjunction with Boost Hbg in Sweden. She also has planned and implemented digital strategies for clients of all sizes, across countless industries in the US and Canada over the past 20+ years. Everything she does is always grounded in the power of your audience, and how you can use the digital opportunity to know and serve them better.