W.E. Seminars
Below is a list of seminars offered by W.E. Click any seminar in the list for a description and pricing.
Business Planning Seminar (8 weeks)
Business planning is one of the most critical aspects of starting and running a successful business. Make the business planning process manageable, timely and effective by taking this 8 week series.
This training involves significant interaction between the facilitator and participants. Various methods and available resources for obtaining necessary information will be discussed. Participants are encouraged to share concerns and difficulties with completion of tasks, provide suggestions to overcome obstacles and to support each other. This training involves significant work outside of the classroom.
Participants include:
- Women serious about business planning;
- Women that have a specific idea or an existing business.
Registration fee: $395 plus GST
W.E. Full members pay: $305 plus GST
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On-line Business Plan Development Seminar
Learn to develop the critical components of a comprehensive and effective plan. Using a step-by-step process, the four modules in the seminar will help entrepreneurs explore their business concepts and then build the framework for a successful enterprise.
The seminar is broken down into four modules:
- Module 1, Business Foundations: Explore and create the foundation for your business concept.
- Module 2, Marketing: Develop a marketing strategy to help you provide the greatest value to your customer. Businesses that are customer-centric are marketing-centric.
- Module 3, Operations: Address the operations of your business which is everything you need to plan for, on a tactical level, to get your product or service to market, establish and maintain your brand, and run your business on a day-to-day basis.
- Module 4, Financial Planning: Answer the very critical question of whether your business in its current form is, in fact, viable. You will examine risks, contingency plans and take a peek at your future vision for your business.
The major business planning sections are tied together in a concise and user-friendly format. Each module builds on lessons learned in the previous sessions. You are encouraged to work on your plan as you progress through the seminar.
Each module allows you to capture your thoughts in a downloadable business plan outline that will form the basis for the final plan.
Registration fee paid on-line when you register: $35 GST per module. $120 GST for the whole seminar. You will have three months to complete your seminar.
To register or learn more, go to: On-line Business Plan Development Seminar.
Presented by the WECM Entrepreneurship Centre of Excellence.
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100 Essential Small Business Skills™ Online Seminar NEW!
This online business planning program for entrepreneurs enables participants to attend anytime, anywhere, even in the comfort of pyjamas! All you need is a computer to learn how to start or grow a successful and profitable business.
100 Essential Small Business Skills™ are delivered conveniently to your computer via streaming HD video with an optional 400 page resource curriculum book to complement your learning.
Learn vital skills such as:
- How to find new markets and more customers;
- How to run a more profitable company;
- How to develop a winning marketing and social media strategy;
- How to prepare your financial records;
- 96 more skills.
Once you register, you will have access to:
- Lessons presented by expert entrepreneur-instructors;
- Worksheets, lesson summaries and other materials to complement your online learning;
- Email communication with your instructors;
- Viewing each lesson up to three times in one year.
To register or learn more, go to: 100 Essential Small Business Skills™ Online Seminar.
This program is delivered to you in partnership with GoForth Institute.
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Self Assessment for Entrepreneurs
Are you an entrepreneur? You will have the opportunity to examine and evaluate personal strengths and weaknesses. You need not have a specific business idea, only the desire to investigate whether going into business is a possibility. You will have the opportunity to identify the many skills you have acquired and how to relate these skills to business situations. By the time you leave this seminar, you will have a self-assessment tool to help you decide whether you want to be an entrepreneur.
Registration fee: $75 plus GST
W.E. Full members pay: $45 plus GST
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Adventures in Attitude Seminar (AiA), motivate and engage those around you (4 weeks)
The AiA Classic learning system enables people to manage and value self and relationships. It also enhances intrapersonal and interpersonal skills and competencies. The goals of AiA Classic include helping people:
- Assess themselves, identify and understand their present state of strengths and limitations.
- Develop strategies, techniques and behaviours that lead to higher quality and more fulfilling lives, creating outcomes adn results they desire.
- Recognize, respond and design personal, work, group and social accountability.
- Have a sense of success in their relationships using leadership, compassion and actionable attitudes.
- Identify, create and practice the skills demanded in today's social and work environments.
The Adventures in Attitude program contains 20 modules grouped into 10 learning units. Each module requires approximately 1.5 hours to complete. The modules are delivered from 8:30 am to 5 pm over 4 days for a total of 30 hours.
Registration fee: $475 plus GST
W.E. Full members pay: $400 plus GST
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Financial Series
Financial management is not just an element of good business management but the foundation of a successful business. The financial seminars will give you an introduction to business financial management.
Bookkeeping Basics
Do you know that bookkeeping is a useful management tool to help you make decisions? By stepping through the manual bookkeeping process, you will take away the structure and principles that set the foundation for preparing financial statements. There will be minimal discussion on computerized systems. There are various computer accounting software packages available to choose from, but without an understanding of what your software should do for you, it is difficult to make an informed decision as to which one to use.
Understanding Financial Statements
Financial Statements are a valuable management tool for any business. This seminar will introduce you to the different types of financial statements. You will explore how they fit into your overall business strategy, and learn how to use them in day to day management decisions.
Pre-requisite: Basic Bookkeeping
Preparing Cash Flow Projections
This is a critical area of every business, and as a business owner you must understand how cash inflows and outflows impact your operations. The cash flow statement shows the sources and uses of cash for a specific time period. You may have a profitable business and still run into cash flow problems, especially if you are buying and selling on credit.
Pre-requisite: Basic Bookkeeping
Per seminar Full day (all 3 seminars)
Registration fee: $75 plus GST $175 plus GST
W.E. Full members pay: $45 plus GST $105 plus GST
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Marketing Series
This series takes you through three essential components to creating an effective marketing strategy. To obtain maximum benefit from this series, bring a potential business idea with you.
Fundamental Concepts of Marketing
Marketing is much more than just selling and advertising. This seminar provides participants with a basic understanding of marketing principles. Participants will then be better able to develop a strategic marketing plan for their business.
Market Research – Assessing Feasibility
This seminar demonstrates a step-by-step approach to determine whether or not a business idea has profit-generating potential. Participants are provided with assistance to determine what information they need to gather and potential information sources.
Pre-requisite: Fundamentals Concepts of Marketing
Developing a Marketing Plan
To successfully market a product or service, a company must first understand its customers' needs and then develop a strategy to meet those needs. Each part of the marketing plan - product, price, promotion and positioning - plays an important role in business development. This seminar provides participants with the basic tools they need to develop and implement their own marketing strategy.
Pre-requisite: Fundamentals Concepts of Marketing
Per seminar Full day (all 3 seminars)
Registration fee: $75 plus GST $175 plus GST
W.E. Full members pay: $45 plus GST $105 plus GST
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Human Resources Series
The Human Resources seminars have been developed specifically for small business owners. These seminars are not intended as professional development for Human Resource staff of large companies, government departments or educational organizations.
Recruitment
Recruitment is one of the most important things you will do as you grow your business. However, it can be very costly if your process is neither efficient nor effective. This seminar will provide you with the tools you need to develop a process. You will take away techniques for screening, interviewing, and hiring the successful candidate.
Retention and Compensation
Employee turnover is expensive and disruptive to your business. Once you have found that "perfect employee" it is critical to keep them. This seminar will help you understand the important role that successful retention strategies can play in your business. It will also explain the role of compensation in retention, how to build a pay system, and how to administer pay.
Pre-requisite: Recruitment
Coaching, Discipline and Termination
Experiencing difficulties with an employee? Although employee turnover can be costly, it is not a wise decision to employ someone who is not a good fit with you and your business. This seminar will provide you with basic tools to assist you in leading, coaching, and motivating your employees. If this does not remedy the situation, you will be in a better position to discipline and terminate those who are not helping you move forward.
Pre-requisite: Recruitment
Per seminar Full day (all 3 seminars)
Registration fee: $75 plus GST $175 plus GST
W.E. Full members pay: $45 plus GST $105 plus GST
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